With the pandemic in the rearview mirror, trivago N.V. (TRVG) is benefiting from consumers’ return to pre-pandemic lifestyles accompanied by increasing travel and accommodation expenditures. Hence, it is well-positioned to fare better than Meta Platforms, Inc.(META), which has been compelled to reassess its priorities amid the not-so-virtual reality of macroeconomic turbulence and reversal of consumer behavior.
Facebook-parent META has found the going tough in 2022. With increasing inflation and interest rates and flagging user adoption in its flagship metaverse project, the company’s CEO, Mark Zuckerberg, has gone from announcing an optimistic name change in October 2021 to dubbing 2023 “the year of efficiency.”
