I've been writing for Creative Bloq since I managed the team that launched it in 2012. At the time, I remember a battle raging about the use of minimalism in design. But back then, this was pretty dry stuff; only taking place within the narrow niche of the graphic design profession, and usually with good humour.
If I'd chatted to my non-designer mates in the pub about this issue, they'd have given me a funny look. And if you'd told me that, in 13 years' time, ordinary people would be screaming at each other about it across the Atlantic, I'd have said you were nuts.
