Tech CEOs and the mainstream journalists who cover them are famously hostile toward one another. For many in the tech world, their default perspective is that reporters who write for places like The New York Times are inclined to be excessively negative and to highlight relatively trivial problems with the tech. And they have a point: There's a certain kind of pessimism, even excessive doomsaying, in mainstream coverage of social media.
On the other hand, it's also true that people in the tech industry can be a bit comms-averse—even struggling to sound like normal human beings when they talk to journalists—and to also expect relentlessly positive press: They want articles to emphasize the awesomeness of their product and are sometimes miffed if it's more nuanced than that.
