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The Guardian - US
The Guardian - US
Technology
Abené Clayton

EXPLAINED: Threads app usage plummets despite initial promise as refuge from twitter | Vintage Vibes

It appears the initial thrill of the app has steadily waned.
It appears the initial thrill of the app has steadily waned. Photograph: Dado Ruvić/Reuters

The daily usage of Threads, Meta’s answer to Twitter, continues to slump after a strong start in its first weeks of existence.

Engagement with the social media app is down 79% from a high of 2.3 million active users in early July to 576,000 as of 7 August, according to Similarweb, a digital intelligence platform.

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