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Benzinga
Benzinga
Business
Benzinga Contributor

REVEALED: Three ways to cultivate an effective multi brand strategy | Rare Historical Photos

IES John Williamson

By John Williamson, Account Leader, ddm marketing + communications

Think about a brand—maybe a big corporation—that has a hierarchy of other brands and services. Maybe you’re thinking about Amazon which has Prime Video, Audible, and Amazon Echo. Or maybe P&G which owns Gillette, Pampers, Tide, Cascade, and Old Spice. Unilever owns everything from Ben & Jerry’s and Skippy to Lipton and Dove.

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