Marigold is a Business Reporter client.
The European retail industry is facing a period of significant transformation, marked by shifting consumer behaviours and economic uncertainties. In 2023, the retail trade volume in the European Union increased by 5.2 per cent compared with the previous year, reflecting the continued recovery of consumer spending after the Covid-19 pandemic. As consumer expectations continue to rise and the economic landscape shifts, one thing remains constant: the importance of building genuine, long-lasting relationships with customers.
