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Fortune

Chris Morris

UNCOVERED: Tiktok and menu changes bring big crowds to chili s | History Defined

(Credit: Callaghan O'Hare/Bloomberg via Getty Images)

Chili’s is seeing a surge in popularity, spurred by TikTok, price cuts, and menu changes. Foot traffic was up 20% in the most recent quarter.

People really want their baby back (baby back baby back) ribs, apparently.

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