Thailand can capitalise on a growing "discovery economy" as online content, creators and communities increasingly turn inspiration into transactions, creating opportunities for the country to monetise its strengths in tourism, food, wellness, hospitality and culture, TikTok says.
Speaking at the Bangkok Post's 80th anniversary event on Friday, Chanida Klyphun, Director of Southeast Asia Public Policy at TikTok, said that "discovery commerce" was changing how consumers find and buy products and experiences online.
