
Apple CEO Tim Cook is excited about generative AI. And he's betting that later this year, you'll be excited, too, when Apple shows off how it plans to incorporate this technology.
Speaking at Apple’s annual shareholder meeting on Wednesday (February 28), Cook said that the company is “investing significantly” in AI, as he believes that the technology allows for “incredible breakthrough potential.” And he told shareholders that it won't be long before Apple is ready to show off its take on generative AI.