- Tinder, the world's most-used app with about 50 million monthly users, will launch a double date feature in the UK from mid-July.
- The new function allows users to team up with up to three friends to "swipe right" on other pairs, creating a group chat when a match is made.
- Tinder reports the double date feature has been successful in attracting young people and women looking for a more relaxed, social approach to meeting new people, with nearly 90 per cent of double date profiles coming from users under 29.
- The platform is ramping up efforts to retain women and Gen Z users by rolling out additional safety features, such as ID verification.
- Data from testing showed women were three times more likely to like a pair than individual profiles.
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