For well over a decade, as more golf equipment companies added exotic materials to their drivers, Titleist continued making its drivers using titanium. Working with its manufacturing partners, Titleist made the titanium crowns, faces and body sections thinner, enhanced the aerodynamics of the heads, and developed different head styles so players and fitters could create a club that maximized overall performance. Attaining more ball speed was great, but designers did not want to sacrifice stability to get it, and their goal was not to increase forgiveness by giving up speed.
