SAN JOSE, Calif.—Xperi’s TiVo subsidiary continues to expand the capabilities and reach of its independent media platform with the debut of the TiVo One cross-screen ad platform.
The TiVo One cross-screen ad platform combines ad inventory across multiple end-points in the home and the car empowering advertisers to efficiently optimize branded campaigns to their desired audiences with advanced forecasting, precise targeting and robust measurement capabilities, TiVo reported.
