LONDON—New research from Omdia has revealed that Free Ad-Supported Television (FAST)'s growth in the U.S. is being powered by a small number of players with the top five channels accounting for more than 20% of monthly consumption and the top twenty controlling nearly half of viewing.
"Although FAST has become one of the most discussed growth opportunities over the past three years in the U.S. with over 1600 channels now available in US, Omdia research in partnership with PlumResearch has found that growth is thanks to the huge reach of a handful of channels," explained Omdia senior director in media and entertainment Maria Rua Aguete said during a presentation at the annual Media & Leaders Entertainment Summit on November 7 in London.
