The scale of Saudi Arabia’s ambitions to spruce up its global profile can barely be overstated, not least by the string of bold-faced hotel brands jostling in the wings. One of the first marques to land in the ancient port city of Jeddah – right on the Corniche and a brisk 25-minute hop from the airport – is The Jeddah Edition, the 20th offspring, and third property in the Middle East, of power duo Ian Schrager and Marriott.
