Toyota has seen a strong rise in hybrid sales in 2026. The main reason? Expanding the scope and location of hybrid models, allowing pent-up demand to finally find the supply it requires.
The automaker now sells its plug-in hybrid models nationwide. Previously, Toyota primarily sold these models in just 12 states, massively restricting numbers in other markets. But with that restriction lifted, PHEV sales rose nearly 190 percent in July.
