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Jon Lafayette

INSANE: Transunion makes identity data available through samooha clean room | Vintage Vibes

Transunion Snowflake

Samooha.

TransUnion said it made a deal to enable brands and publishers to access its TruAudience consumer identity data within Samooha, Snowflake’s clean-room environment.

Clients will be able to securely connect, collaborate and share online and offline customer data in their Snowflake account, the companies said.

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