The tremendous growth of CTV over the past decade has led to increasingly blurred lines between linear TV and digital. Despite this shift, advertisers and brands are still tempted to look at each platform in a silo to determine the optimal campaign setup.
The topic of convergence was a prominent discussion throughout Advertising Week New York this year, making it clear that industry leaders need to start implementing operational best practices now if we truly wish to see the convergence we keep speaking of.
