“The UFC at the White House last night was incredible,” Donald Trump posted on Truth Social in the early hours of Monday morning, calling it “one of the most exciting days in the history of our fabled White House.” UFC Freedom 250 event at the White House was sold as a celebration of America. In reality, Sunday was Trump’s 80th birthday and the weekend was a case study in how the modern right-wing ecosystem transforms public institutions into branding opportunities while portraying anyone who notices as an enemy of the nation.
During his post-fight interview with Joe Rogan, UFC fighter Josh Hokit brought up the right-wing’s favorite conspiracy theory to attack former first lady Michelle Obama. “And lastly, Michelle Obama is a man! Am I right, America?” Hokit yelled to a cheering crowd as Rogan smiled. CNN reported that Trump, who was seated ringside, “appeared to show a half-smile.”