
People travel to Bangkok for many reasons such as shopping, nightlife, street food and restaurants, and cultural attractions. With a goal to add more charm to the capital, the Bangkok Metropolitan Administration (BMA) launched the campaign "Colorful Bangkok" in which art is used as a medium to attract tourists.
"Colorful Bangkok" features many events that will take place from now until January. The campaign consists of creative art events, light installations and music. To create intriguing and appealing events, the BMA collaborated with both state agencies and the private sector. The Tourism Authority of Thailand (TAT) is one of the partners of BMA for "Colorful Bangkok" as both organisations want to boost Bangkok's economy via tourism.