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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

THE TRUTH ABOUT: Tvision s total view offers linear ctv person level measurement - Caught on Camera

Family watching TV

Research and analytics company TVision has launched Total View, a new platform designed to provide granular, person level measurement of viewing across linear and connected TV.

The product is aimed at media sellers. Sellers are under pressure to monetize their connected TV channels as more consumers cut the cord with pay TV  and marketers shift their ad dollars to CTV to reach streaming viewers.

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