In July of last year, Meta launched a Twitter competitor called Threads. The platform's similarity with Twitter sparked constant comparisons between the two social media platforms. While many assumed Meta's offering would lag far behind the rebranded X (formerly Twitter), new data indicate this may not be true.
However, it is worth noting that third-party app data providers lack access to the entire data stream from the apps themselves. In other words, their numbers, while informative, may only partially be accurate. Despite these limitations, the data suggests a fairly significant shift in user behaviour.
