Artificial intelligence (AI) is the most significant technological advancement in my lifetime, and we're only just pulling up to the launch pad of understanding the far-reaching impact it will have on every aspect of life. One could argue that the Wide World Web, CRISPR, and other revolutionary innovations are more important, but the foundations of these will reach new and unimaginable heights with AI.
During my interview with Shure's CEO, Chris Schyvinck, she said, "The whole terminology burst onto the scene when ChatGPT entered the mainstream thought process." The AV/IT industry and Shure have been using artificial intelligence for a few years to enhance algorithms. "If you look at something like our IntelliMix Room, it can discern the voice that you want to pick up and transmit to the other location versus somebody typing on a keyboard or making a rustling sound; that's artificial intelligence." Machine learning is used to train the algorithm. "We use machine learning then to bring those noises back into the lab and sort of train that algorithm as to what's the good sound, what's the bad sound. We've been doing that for three years now," she said. "Now AI is in everybody's consciousness, and I think that's good because there's a lot of conversations that have to be had around the right way to use it, and where people are doing some more nefarious things, and that has to be managed and figured out and taken care of," Schyvinck added.
