The latest data from Kantar has revealed that more than two thirds (66.4%) of British households now shop with Aldi, making it the third most popular grocer, ahead of Sainsbury’s, with 1.1m additional shoppers buying their grocery shop at Aldi.
According to Kantar, households switched over £300m in grocery spend to Aldi in the first quarter of this year to save money. The analysis also shows that Aldi shoppers are buying more items per visit than at any other supermarket.
One pound in every ten that is spent in British supermarkets now goes through Aldi’s tills after grocery analyst Kantar confirmed it has a double-digit (10.1%) share of the market for the first time.
