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Creative Bloq
Creative Bloq
Technology
Joseph Foley

DARK SECRETS: Uber eats shows us how not to use ai imagery | Rare Historical Photos

An AI-generated photo from the Uber Eats app.

Ah, AI image generators. A year ago, we were laughing at the nightmarish visual gibberish they turn out and predicting that it would be some time before any serious brand implemented their use as a routine part of its own creatives. 

As we approach the end of 2023, the output that the best AI image generators has undoubtedly improved dramatically, but not enough for them to be able to imagine what your meal delivery will look like, it seems. That's what Uber Eats users are discovering in one of the worst apparent implementations of text-to-image AI that we've seen.

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