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Operation Sports
Operation Sports
Asad Khan

FOUND: Ubisoft boss generative ai is as transformative as the jump to 3d - What They Never Told You

Ubisoft Yves Guillemot

Ubisoft is no stranger to controversy, and as the Stop Destroying Video Games movement proved, they’re often at the center of it. This time, it is not about microtransactions, live-service fatigue, or Assassin’s Creed bloat. Instead, it is a bold claim from the very top. Apparently, Ubisoft’s CEO, Yves Guillemot, thinks generative AI is just as impactful as the advent of 3D games. 

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