Ubisoft has confirmed that it has joined other major companies who have paused advertising on X, the social media platform formerly known as Twitter, following a Media Matters report which claims that the platform has been running ads for companies including Apple, IBM, NBCUniversal, and Comcast owner Xfinity next to pro-Nazi content. X denies that regular users will see such ads next to extremist content, claiming that Media Matters intentionally manipulated a feed to produce that result.
The list of companies who have halted activity on X is long and potentially extremely damaging for a platform struggling with a decline in advertising revenues: IBM, Apple, Disney, Warner Bros, Lionsgate, NBCUniversal, Xfinity, Sony, and others have all opted to stop running ads, at least temporarily.
