Sports apparel brand Under Armour has sent a cease and desist notice to independent streetwear brand Vice Lair over an alleged similar logo design. While brand design disputes are nothing new, it's disheartening to see small businesses being targeted by large, established brands, making the industry feel evermore hostile for newcomers.
Seeking the opinion of designers on Reddit, Vice Lair's owner questioned whether the cease and desist complaint was likely to escalate to a full-scale legal case. The question divided Redditors, with many staunchly in support of the small business, while others pointed to Under Armour's previous success in similar trademark disputes.
