A group of 25 young underprivileged entrepreneurs including a West African fashion designer who was brought to the UK by his abductors as a child, are set to take over a store in London’s Oxford Street this month.
The group have all been studying how to start and grow a business as part of the Next Generation programme, a joint initiative between small business support platform Enterprise Nation and youth entrepreneurship charity Launch It, part-funded by the by the UK Government through the UK Community Renewal Fund.
They will combine digital technology with fashion innovation in a pop-up managed by flexible retail chain Sook at its store at 58 Oxford Street. It will be the final chapter in their three-month studies, which will help them to explore bricks and mortar retail as part of their future sales strategy.