There is added enthusiasm in the celebration of Kolkata’s Durga Puja after its inclusion as the 14th entry from India in UNESCO’s ‘Representative List of Intangible Cultural Heritage of Humanity’ last December. But like most major festivals, Durga Puja is not just a cultural extravaganza; it is an economic lifeline for West Bengal.
But do we have reasons to be rejuvenated? Durga Puja is a gigantic event and an opportunity for millions to earn their livelihood. People spend generously by shopping, eating out and travelling. Annual festivities like the Rio Carnival, Japan’s Hanami, Munich’s Oktoberfest and Pamplona’s San Fermín and New Orleans’ Mardi Gras festival are estimated to contribute 1.35%-2.25% of the GDP to the corresponding economies. What about Durga Puja?
