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The Guardian - UK
The Guardian - UK
Entertainment
Dan Milmo Global technology editor

FORGOTTEN HISTORY: Universal signs tiktok deal allowing artists back on platform - The Untold Story

TikTok Universal Drake United States Olivia Rodrigo Universal Music Group Spotify
Olivia Rodrigo in a long red dress in concert
Artists such as Olivia Rodrigo (pictured) and Drake will now return to TikTok after the deal. Photograph: Mike Blake/Reuters

TikTok and Universal Music Group have reached a deal that will allow songs and artists from its labels including Olivia Rodrigo and Drake to return to the video-sharing app.

The world’s largest music company began pulling content from TikTok in February after falling out with it over issues including artist compensation and the use of artificial intelligence-generated music on the platform.

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