Driven by growing concerns about the enormous ecological footprint of conventional meat, dairy and egg production, and enticed by the personal health benefits of a shift towards nutrient-dense foods, plant-based protein is on the upswing across Asia -- especially in Thailand.
When multinational research firm GlobeScan in 2020 surveyed 27,000 consumers in dozens of countries about whether they want meat to be made from plants or animals, a majority of Thai respondents -- 55%, among the highest anywhere in the world -- said they want theirs to come from plants.
