It’s not often that Goretex, Tekla, Stussy and Arc’teryx are mentioned in the same breath as dill pickles, and yet they’re rapidly reaching a similar status. That’s right, the newest obsession among taste-making, metropolitan Gen Z-ers? Those acrid, crunchy, knobbly green little fellas.
As with all Gen Z trends, it takes only a cursory look at TikTok to confirm their legitimacy — pickles are huge on the app, and have been for months. The “pickle” hashtag has had more than 3.7 billion views; there’s already been a viral pickle-eating challenge (Florence Pugh did it last week); and skincare experts have even had to pre-emptively warn against anyone using pickle juice as a skincare ingredient, so pervasive is its brine.
