Swiss luxury watch sales are holding up strongly in the US despite ongoing steep tariffs on Swiss imports, according to half-year results from the Watches of Switzerland Group, pointing to resilient high-end demand.
The UK-listed retailer, which is the country’s largest seller of Rolex, Omega, and Cartier watches, reported group revenue of £845 million (€967mn) for the 26 weeks to 26 October 2025, up 10% at constant currency and 8% at reported rates.
