The rapid rise and expansion of artificial intelligence (AI) use cases in recent years has led to companies sharply increasing experimentation and adoption of facial recognition and other biometric technology in their consumer-facing products and services. Apple pioneered this when the company introduced Face ID, allowing users to open their iPhones with a simple scan of their face, transitioning the use of biometric data from innovation to normalization.
Now, biometric data is a common form of personal currency, a firewall entirely unique to the individual. Use cases have expanded to airports with biometric boarding, mobile banking and e-commerce to facilitate and authenticate transactions, and even with various branches of law enforcement using it for surveillance purposes.
