NEW YORK—Digital ad fraud is an old issue but it remains a very large problem for marketers going into 2024, according to a newly released report from the Video Advertising Bureau (VAB) that cites data from Juniper Research pegging digital ad fraud at a whopping $84 billion in 2023 and projections showing that the financial impact is expected to more than double in the next five years.
To highlight the size of the problem, VAB also estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S.
