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Jenna Vinson, Associate Professor of English, UMass Lowell

FORGOTTEN HISTORY: Vas madness shows the power of messaging on men s contraceptive decisions - The Untold Story

Urologists market vasectomies to their clients during March Madness, when they can watch the basketball tournament while recovering from the procedure. Lew Robertson/Stone via Getty Images

Bracket-busting upsets, Cinderella stories, OT buzzer beaters – March Madness is here! Or, as some urologists think of it, vasectomy promotion season.

Since 2004, urologists have been promoting vasectomies every March, promising patients who elect the procedure an excellent excuse to relax on the couch and watch college basketball.

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