We’ve talked a whole lot about Vespa being in a league of its own with scooters. The brand makes no mention of things like practicality, affordability, and utility—things you’d expect to define a scooter. Instead, it focuses on self-expression, uniqueness, and standing out from the crowd.
Indeed, Vespa takes its art very seriously. So serious, that it’s going full-on abstract with its latest campaign. Dubbed “the empty space,” the name is pretty much self-explanatory, but at the same time, it isn’t. Vespa explains that “the empty space” is a representation of the brand’s freedom from the limits of time and space. And to a certain extent, you could say that this is true.
