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The Independent UK
The Independent UK
National
The Associated Press

RARE PHOTOS: Victoria s secret to buy online startup adore me for 400m - The Real Truth

Copyright 2021 The Associated Press. All rights reserved.

Victoria’s Secret & Co. said Tuesday it has signed a definitive agreement to acquire Adore Me Inc., a lingerie startup known for its wide array of sizes, for $400 million in cash.

The move comes as Victoria's Secret aims to become more inclusive and diversify beyond its sexy image of thongs and other come-hither lingerie.

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