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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

FOUND: Videoamp to integrate data inventory from snap into ad planning tools | Mind Blowing Facts

SNAP VideoAmp
VideoAmp logo projected on a wall at Cannes party.

VideoAmp said it made a deal enabling the measurement company to integrate Snap’s first-party data, video and augmented-reality ad inventory into VideoAmp’s cross-platform campaign planning system.

The collaboration with Snap will enable VideoAmp clients to make strategic budget allocations and to efficiently reach audiences across linear TV, streaming and digital platforms, VideoAmp said.

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