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TV Tech
TV Tech
George Winslow

INSANE: Videoamp transunion release cross platform media measurement solution - The Real Truth

VideoAmp Transunion Papa Johns
money

NEW YORK—VideoAmp and TransUnion have released a comprehensive analytics solution for cross-platform media measurement and optimization that is built on the integration of VideoAmp's TV viewership dataset with the TruAudience marketing analytics and attribution solution.

The integration enables marketers to measure the impact of their campaigns across TV and digital channels, connect their media placements to purchase behavior, and use these media effectiveness insights to optimize media and creative placements, budget allocation, and audience targets, the two companies said. 

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