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TV Tech
Tom Butts

UNBELIEVABLE: Viewers increase their appetite for vod during thanksgiving break - Caught on Camera

Thanksgiving Black Friday NPAW
Pixabay.

Despite a steady stream of live college football and NFL games during the four-day Thanksgiving holiday, American viewers clearly favored on-demand streaming when it came to their TV choices.

That’s according to NPAW, which compared the streaming numbers for the holiday period (Nov. 23-26) against the seasonal average (Nov. 1-22). The analysis revealed a drop in unique subscribers for VoD and Linear TV content (3% and 2% respectively). This trend held true across the four days (Thursday-Sunday), with Black Friday experiencing the most substantial decrease for both types of streaming content.

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