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The retail landscape is rapidly changing due to the consumer's desire for speed and instant gratification. More specifically, last-mile delivery particularly has evolved due to the offline paradigm shift brought on by food delivery that accentuated people's perception of delivery. For example, a person can get their meal ordered and delivered to them within 45 minutes. Customers, not surprisingly so, responded very well to this level of instant gratification and want it applied to all sectors of retail delivery, not just the food industry. This food delivery model has transcended into every touchpoint for other non-food retailers.
