Vipshop (NYSE:VIPS) reported modest revenue growth and stronger profitability for the first quarter of 2026, while management said a later Chinese New Year pulled forward demand into the holiday period and contributed to softer sales trends in March and into the second quarter.
On the company’s earnings call, Co-founder, Chairman and CEO Eric Shen said the quarter reflected a “significant calendar-driven shift” tied to the timing of the Chinese New Year. He said holiday demand was strong, particularly in apparel, but that the surge effectively pulled forward some demand and left March weaker.
