If there's been one notable trend in logo design over the last couple of years, it's got to be nostalgia. We've seen countless brands take a leaf out of their own history books when it comes to their 'new' logos, with old designs reappearing all over the shop as brands celebrate their heritage. And one X user seems to think the whole thing's rather sinister.
"The average company changes its logo every 7 years. Why? To control your mind," exclaims font designer Saskia Ketz, who goes on to claim that there's a "dark truth behind every logo change you've seen". The thread has enjoyed over 2M views on X – but is there really anything sinister about the current trend for 'fauxstalgia marketing'?
