BERGEN, Norway—Vizrt has released Viz Channel Branding, a new solution that provides automated and scalable channel branding, promo, and marketing control for broadcasters across linear playout, FAST channels, VOD, and OTT.
In announcing the release, Vizrt stressed that channel branding has become more important than ever in a period of media fragmentation. With research suggesting up to 50% of audiences “zap” to other content during ad breaks and traditional broadcaster viewing forecasted to shrink to below half (48%) of total video viewing by 2028, Vizrt said that the new solution will help clients build a strong and recognizable brand to attract and retain audiences.
