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Broadcasting & Cable

Business

Jon Lafayette

REVEALED: Walmart agrees to buy smart tv maker vizio for 2 3 billion | Vintage Vibes

VIZIO Walmart United States William Wang Walmart Connect

Vizio TV sets on a store shelf in San Rafael, Calif. .

Walmart said it agreed to buy smart TV set maker Vizio for $2.3 billion.

Walmart plans to use Vizio’s SmartCast TV operating system as a way to connect with customers at a time when retail media spending is exploding.

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