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Benzinga
Benzinga
Business
Akanksha Bakshi

REVEALED: Walmart ditches artificial colors from private label brands | Rare Historical Photos

Walmart

Walmart Inc. (NYSE:WMT) is preparing to remove synthetic dyes and about 30 other additives, such as certain preservatives, artificial sweeteners, and fat substitutes, from its U.S. private-label food lines.

The change is one of the most extensive overhauls ever undertaken by a major retailer. The adjustments will affect brands like Great Value, Marketside, Freshness Guaranteed, and bettergoods.

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