Walmart is making major investments in augmented reality. For its fifth AR innovation in the last six months, the retailer is giving customers a chance to test clothing on their own bodies virtually. The new feature, known as “Be Your Own Model,” is powered by artificial intelligence algorithms and machine learning models. These functions map out the user’s body, while neural networks translate the clothing’s color, size, length, and other attributes.
Once components like body parts, face, and hair have been detected, the system layers the clothing’s attributes on top so the user can try them on. It’s not just a flat 2D image, either; shadows and fabric movement will be factored in to create the most accurate rendering of how different outfits will look on your body.
