
Many shoppers already know of the key benefits of Amazon Prime. But Walmart is increasingly catering to wealthier shoppers and expanding its online retail ecosystem. That includes adding new benefits to Walmart+, the retailer's own membership plan.
Both Walmart+ and Amazon Prime offer free shipping, flexible delivery options, and a ton of extra perks to sweeten the deal. At first glance, it might be hard to tell the difference between the two, aside from the cheaper price tag on Walmart+.