Without a doubt, the biggest design story of the week has been Walmart’s by-now infamous brand refresh. In partnership with well-regarded design house Jones Knowles Ritchie, the retailing behemoth unveiled its first major redesign in twenty years.
The brand’s essence is the same, but with a bolder and more rounded logo – clean and simply, just like all the best logos – as well as as a colour upgrade to blues and yellows that are deeper and more intense. The typography too has been updated, with a new font that is thicker and more impactful.
